CHINESE NEW YEAR

Earlier this year, we had the the opportunity to create some beautiful invitations to help The St. Regis celebrate the Chinese New year with their clients.  We wanted to keep the invitation elegant and upscale - in line with the hotel's brand - but also to play off Chinese colors and symbols.

We actually ended up printing the invitation in two reverse color-ways; we couldn't decide which we loved more.  One version was letterpress printed in gold on heavy-weight, bright white stock and featured red edge-painting; the other version was letterpress printed in red with shimmery gold edge-painting.

Both were paired with red envelopes, letterpress printed in a tone-on-tone red ink.  The cherry blossoms wrapped across the envelope, with the hotel's return address on the envelope back flap.  I love those little touches that make you want to pluck that envelope right out of your mailbox, to save it from drowning in all of the junk mail and bills.

Love the subtle sheen of the gold ink, and the tactile impression of the clean, all-caps typeface with the Asian-inspired brush script.  And, the edge-painting for that extra touch...

So, which do you prefer: the gold or the red?  Either way, doesn't that shimmery gold edge painting make you happy?  Enjoy...TJG