My mother-in-law, Dale, loves shopping {which works out very well for all her kids, since she is also exceedingly generous}.  She's not a casual-traipse-around-the-mall type of lady.  When at a shopping destination, she is a woman with a mission.  So, when dreaming up the perfect way to celebrate her sixtieth birthday, the middle of Saks Fifth Avenue was the ideal venue.  It is unique, special and fashionable: so "Dale".

For the invitations, I went with a black-and-white color palate - a la Saks Fifth Avenue - with pops of color.   I tore pages from every Saks catalog that I could get my hands on, duplexed them to 160lb. bright white stock, and hand-trimmed each to frame the accessories.  Then, I stitched small, letterpress cards inviting guests for cocktails in Chanel and dinner in Dior.  Each invitation was unique; so fun to put together...

The letterpress impression was deep and crisp on the 110lb. cotton Lettra.  And, the fonts: a mix of clean and modern and pretty flourishes.

Each invitation also included a little discount card, which featured a Saks-inspired logo to mark Dale's sixtieth.  I used the same logo on the envelope back flap, with a reminder to keep the event a surprise.

I used a black-and-white Katharine Hepburn stamp as postage: elegant, sophisticated and the perfect color palate.

Amazing woman.  Amazing event.  I hope the invitation did it all justice...TJG

Moya (September 10, 2010 at 11:25 AM)  

Such a great idea - LOVE the invitations!! So happy you are blogging and I'm looking forward to seeing more of your AMAZING work!!

Unknown (October 14, 2010 at 3:26 PM)  

Hi, I came across your blog via Oh So Beautiful Paper. I LOVE these invites! The idea of using the images from the catalog as a backer is genius.
~ Lizelly

Anonymous –  (July 19, 2021 at 6:56 AM)  

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