My sister, Rachel, had a little girl at the end of July and the announcements just came back from the printer.  I have to say, I am in love: with my little niece and these sweet announcements.

When I was designing the announcements, my sister's only guidance was that these announcements should be fun, sweet - but not too juvenile - and with a pop of bright color {no pastel pinks, please}.  And, this is what we selected in the end.

We used a heavy, 160lb. bright white stock with a slight vellum texture and letterpress printed a whimsical floral illustration with no ink.  The result is this amazing texture: subtle and wonderful.  We then printed Ava's name and "stats" in a pretty peony pink that perfectly matched the Amy Butler fabrics that my sister chose for the nursery.

We paired the announcement with a kraft color envelope in a monarch size - not too narrow, not to short.  Unique.  The envelope was printed with a matching peony hue, mimicking the floral design on the announcement.  Often, the thin text-weight paper of the envelope doesn't show a dramatic letterpress impression - but the texture here is amazing.  And, the design wraps around to the back of the envelope, for a little surprise.

We printed thank you notes to match, a little taste of the blind letterpress impression and the bold contemporary take on Ava's name.  I love that she can use these to write notes on now...and then stick them away for 10 years.  They work for a baby, a teen and on {I'd use them now, at any rate.}

These were so fun to create: not only was I so pleased with the end result, but also, it was so amazing to have the opportunity to create something special for my sister.  Love you, Rach...TJG

Sustain & Heal (October 14, 2010 at 8:57 AM)  

Love it, Tova! That's the perfect design choice for a blind emboss.

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